Free Resources

Practical Salesforce Guides — Free to Download

Checklists, guides, and frameworks built from 11+ years of hands-on Salesforce consulting. Select a resource, fill out the short form, and your PDF downloads instantly to your device.

Nonprofit · Checklist

The 30-Point Salesforce Audit Checklist for Nonprofits

3-page PDF · Free

Use this checklist to find exactly what's broken in your Salesforce org — and what to fix first. Covers data quality, NPSP configuration, automation health, reporting, and governance.

  • 30+ actionable items across 5 audit categories
  • Covers data quality, NPSP, automation, reporting & governance
  • Designed for nonprofit Salesforce admins and operations leads

Best for: Nonprofit Salesforce admins, operations directors

Enterprise · Reporting

The 5 Salesforce Reports Your Leadership Team Is Missing

4-page PDF · Free

Most Salesforce orgs have dozens of reports — but executives only need a handful of the right ones. This guide covers the 5 reports that give leadership real visibility into pipeline, activity, and operations.

  • Pipeline by Stage, Activity Summary, Revenue by Source
  • Cases by Status & Age, Stale Opportunities
  • Includes key fields, pro tips, and dashboard recommendations

Best for: Sales leaders, nonprofit executives, operations managers

Nonprofit · Strategy

Why Your Salesforce Isn't Working — 10 Mistakes and How to Fix Them

5-page PDF · Free

After 11+ years of Salesforce consulting, these are the mistakes I see most often — and exactly how to fix each one. From data model design to staff adoption, this guide covers the full picture.

  • 10 common mistakes with specific, actionable fixes
  • Covers data, NPSP, automation, governance & adoption
  • Written from 11+ years of nonprofit Salesforce consulting

Best for: Nonprofit leaders, Salesforce admins, operations teams

Written by John Holloway — Founder, Holloway Tech Consulting

3x Salesforce Certified · 11+ Years Experience · Remote Nationwide

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What Happens After You Download

The checklist and guides give you a starting point. Here's how to turn that into real results.

01

Audit Your Org

Use the checklist to identify what's broken, what's missing, and what's costing your team time. Most orgs find 5-10 quick wins in the first pass.

02

Book a Free Call

Bring your findings to a free 30-minute discovery call. We'll review your priorities together and give you an honest assessment of what to tackle first.

03

Get a Clear Plan

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